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Empowering women, celebrating strength and beauty.
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Hunkemöller is a global omnichannel retailer specializing in lingerie and related products. The company was founded in 1886 in Amsterdam as a specialty shop. Hunkemöller has since grown into Europe's fastest-growing lingerie brand, with a presence in 19 countries. They operate state-of-the-art webshops and over 900 physical stores that serve as digital hubs for their customers.

The brand refers to its customers as "Sheroes," reflecting its commitment to empowering women and celebrating their strength and beauty. Hunkemöller aims to be a much-loved, social, and inclusive brand, powered by its people. They have a mission to provide a high-class customer experience and stay connected with their customers through various channels.