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I never thought solving a personal problem I had would change the underwear game the way it did. 

Shopping for underwear was a real pain in 2017 – we all felt it with department stores, horrible gifts; you could never find your favourite pair. Most guys didn't give it much thought, but considering we spend over half our lives in them, it was time for a change. Wearing holey undies like a slice of Swiss cheese from 2013? Not cool! That's when Step One stepped in to revolutionise the underwear game for men. The success was so epic that in 2020, we thought, why should guys have all the fun? Enter our women's range, because everyone deserves comfy undies.

Against all odds, Greg's bold venture blossomed into Step One, a global sensation that defied expectations. From its humble beginnings, the brand has soared into a multi-million-dollar empire, boasting over 1.5 million satisfied customers and an astounding 50,000 five-star reviews worldwide. Today, a pair of Step Ones finds a new home every 8 seconds across the globe, a testament to our relentless pursuit of comfort, innovation, and a success story that's nothing short of amazing.

From its humble roots as a start-up, where every aspect, from content creation and product photography to customer service and dispatch, unfolded in Greg's bedroom and a small office, Step One evolved into a powerhouse. In an awe-inspiring journey, the brand catapulted to being a publicly listed company, traded on the Australian Stock Exchange within just four years (ASX: STP).

Initially conceived as a men's brand, Step One swiftly broadened its horizons by introducing a comprehensive women's underwear range. This expansion includes a variety of options, ranging from Body Shorts and Bikini Briefs to a seamless collection featuring Bikini Briefs, Full Briefs, and G-strings. The transformation from a bedroom start-up to a publicly traded success story is something Greg is truly proud of.

Step One embarked on a mission far beyond creating just another 'ordinary' pair of underwear. Our goal was nothing short of revolutionizing an industry stuck in a decades-old rut, where underwear was typically just three flat pieces of cotton stitched together – a realm devoid of innovation and distinction.

In a paradigm-shifting move, Step One didn't just change the game; we introduced a product previously unseen, tackling problems many believed were unsolvable. We transformed customers' perspectives on a product often overlooked, despite people spending over 18 hours a day wearing it. At Step One, innovation isn't a choice; it's our essence.

Our diverse range of meticulously designed products boasts special features, each catering to the unique needs and preferences of every individual. From Boxer Briefs to Trunks, Boxer + Fly, Long Johns, and our Sports range, Step One redefines comfort and functionality in every stitch.