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Established in 1917 by visionary Australian entrepreneur Fred Burley, Berlei has been at the forefront of innovation in the lingerie industry. With a strong commitment to producing high-quality garments that offer an excellent fit, Berlei has always prioritized outstanding customer service. The brand's foundation was laid upon conducting an anthropometrical survey of Australian women, leading to the development of ready-made corsets that provided a perfect fit for different figure types.
Expanding its reach, Fred Burley founded Berlei UK in 1929, with offices in London's Regents Street. The brand quickly gained recognition and praise, even earning accolades from Vogue for its exceptional products. In the 1950s, Berlei introduced the first approved maternity bra, designed in collaboration with the medical profession, which became an instant success among women.
Throughout the decades, Berlei continued to innovate and meet the evolving needs of women. In the 1980s, they introduced the popular 'Minimiser' bra style, catering to larger busts and creating a visually smaller appearance. In the 1990s, Berlei made a significant impact in the sports industry with the launch of the Berlei Shock Absorber sports range, endorsed by renowned athlete Sally Gunnell.
Berlei's commitment to celebrating women and their diverse life stages is deeply embedded in the brand's ethos and values. Their designs blend practicality and style, ensuring comfort and confidence for every woman, every day. Quality and well-being remain at the core of Berlei's lingerie design philosophy, reflected in meticulous fabric and trim selection, thoughtful pattern cutting, and impeccable product execution. Explore the 'new' Berlei and experience the essence of timeless elegance and unparalleled support.