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Founded in 2015, Wax is a London-based brand born out of a desire to make clothes with character.

What sets Wax apart is our focus on sourcing unique fabrics, weaves, textures, patterns and prints from sustainable mills and partners who believe in doing things right. Our designs are inspired by the talented craftspeople we have met on our travels, alongside our brand's British heritage, creating characterful pieces that will be worn and re-worn.

Our purpose is to create elevated clothing that inspire confidence and self expression. We blend British heritage, Mediterranean sensibility and Indian craftsmanship and present all of that through a London-centric lens.

Our clothing is designed in London and draws inspiration from family, music, togetherness, the outdoors, parties, love, sport and London life.