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Ted Baker, originally established as a renowned shirt specialist in Glasgow, quickly garnered acclaim for its exceptional contemporary men's shirting. From the outset, the brand's founder, Ted, exhibited an unwavering commitment to quality, meticulous attention to detail, and a delightfully quirky sense of humor. In a unique move, Ted Baker's early stores provided a laundry service for every shirt purchased, earning the brand the moniker "No Ordinary Designer Label." Ted's distinctive personality remains woven into the fabric of everything produced under the Ted Baker name.

Since its inception in 1987, Ted Baker has rapidly expanded its collections beyond menswear, becoming one of the UK's fastest-growing lifestyle brands. Presently, the brand offers an extensive array of collections, encompassing Menswear, Womenswear, Global, Endurance, Pashion, Langley, Accessories, Fragrance, Skinwear, Footwear, Eyewear, and Watches.

Ted Baker has experienced substantial growth, with a portfolio of stores in both the UK and the USA. Additionally, the brand has a notable presence in leading department stores. The brand's expansion continued internationally through several territorial license agreements, leading to the opening of stores in Hong Kong, Singapore, Dubai, Kuala Lumpur, Jakarta, Taiwan, and Bangkok.

Ted Baker's enduring success can be attributed to its unwavering dedication to impeccable design, a touch of humor, and a diverse range of offerings, making it a favored choice for fashion-conscious consumers around the globe.