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Apricoat is a premium outdoor clothing brand that was founded by a group of international explorers who were passionate about creating innovative and sustainable adventure clothing. The team spent months researching, testing and prototyping to create the perfect product.
The success of their first crowdfunding campaign was a humbling experience and taught the team valuable lessons on trust, product design, and customer relationships. With feedback from 15,000 backers, Apricoat expanded its product line and became a full-fledged outdoor clothing brand.
Despite experiencing failures and successes, Apricoat has persevered and continues to prioritize finding the right partners and building the brand slowly but surely. Apricoat is committed to creating high-quality gear that empowers adventurers to keep moving forward.