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Wax London is a clothing brand that was established in 2015 by three friends in their London kitchen. Driven by their dissatisfaction with the options available for dressing well on a budget, the foundersâRich, Tom, and Steffyâdecided to create their own brand. In the early years, the brand operated out of Rich's home, utilizing any available space for design and stock. Eventually, they moved into their own studio and showroom located in the vibrant neighborhood of Camden Town.
The brand's mission is to design elevated clothing that inspires confidence and self-expression. Wax London combines British heritage, Mediterranean sensibility, and Indian craftsmanship, presenting their unique blend through a London-centric lens. Drawing inspiration from family, music, togetherness, the outdoors, parties, love, sport, and the dynamic life of London, their clothing reflects a diverse range of influences.
Embracing the philosophy of slow fashion, Wax London partners with sustainable mills and suppliers from around the world, prioritizing high-quality production while minimizing their environmental footprint. They take pride in their longstanding global partnerships, working with 83 wholesale customers across 16 countries. These partnerships include renowned retailers such as END clothing, Liberty London, Brown Thomas, Fenwicks, Hudson Bay, Bloomingdales, Le Bon Marche, Flannels, Zalando, and Nordstrom.
Wax London's journey from a kitchen startup to an established brand with a wide-reaching presence is a testament to their dedication to quality, sustainability, and their unwavering commitment to delivering clothing that resonates with individuals seeking style, value, and a touch of London's unique spirit.