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Fashion that empowers, innovates, and inspires.
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Founded twenty-five years ago, Theory revolutionized American women's fashion with a groundbreaking pair of pants that redefined comfort and fit. By introducing an innovative stretch fabric, Theory empowered women to feel confident, intelligent, and effortlessly stylish in their attire. This marked a significant milestone for American sportswear, as it seamlessly transitioned from work to everyday life.

Building upon this success, Theory expanded its vision to encompass men's fashion, adhering to the same core principles of innovation, functionality, and style. Men can now enjoy the benefits of dressing in forward-thinking, meticulously crafted garments.

At Theory, they firmly believe that well-crafted, impeccably tailored pieces made from premium materials have the ability to transform our mood, enhance our productivity, and inspire our lifestyle. With a strong commitment to making a positive impact, Theory strives to not only benefit those who wear their clothes but also to contribute to the betterment of the fashion industry and the planet at large. This commitment begins with their Good fabrics, reflecting their dedication to sustainability and responsible sourcing practices.