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Fila is a globally recognized sportswear and lifestyle brand founded in 1911 in Biella, Italy. Originally established as a textile company producing clothing for people in the Italian Alps, it later evolved into a major name in athletic apparel and footwear.

During the 1970s, Fila gained international attention through its entry into sportswear, particularly in tennis, where it became associated with style and performance. Over the years, the brand expanded worldwide and is now headquartered in Seoul, South Korea, following its acquisition by Fila Korea in 2007.

Today, Fila is known for combining sport and street fashion, offering a wide range of products including sneakers, apparel, and accessories, with a strong influence from retro and contemporary trends.