App & Save!
With a rich heritage dating back to 1731 when the visionary Peter Henckels registered the iconic ZWILLING trademark, the brand has evolved into a global force in the culinary world. Over the course of the 20th century, ZWILLING strategically transformed from a niche specialist in cutlery to a comprehensive provider of premium culinary products. This expansion was driven by a deep understanding of market demand and a commitment to delivering excellence in the "Cooking & Preparation" segment.
In the late 1990s, ZWILLING embraced a transformative strategy that propelled its growth beyond cutlery, particularly through the introduction of cookware. This shift allowed the brand to establish a robust presence in both traditional and digital retail, reducing dependency on any single product category. As consumer habits and retail landscapes evolved with digitalization, ZWILLING harnessed these changes as opportunities to engage directly with customers and diversify its offerings.
Today, ZWILLING stands as a beacon of innovation, poised to revolutionize culinary experiences. Beyond being one of the world's oldest brands, ZWILLING has become synonymous with quality, sustainability, and intelligent design. Through its journey, ZWILLING has transcended its origins as a cutlery specialist to become a dynamic source of culinary inspiration, enriching the modern kitchen with sustainable, beautiful, and intelligent solutions.