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Yvonne Ellen's journey began with a hand-painted vintage tea set, which sparked her passion for creating unique and beautiful gifts. As a trained printed textile designer, she decided to upcycle vintage bone china and received positive feedback from loved ones. Encouraged by their response, she ventured into selling her designs online and established a presence at Spitalfields Market. Her brand quickly gained recognition, leading to partnerships with renowned department stores across the UK.

In 2017, Yvonne Ellen collaborated with her first supplier, a milestone that propelled her brand's growth. This achievement prompted her to commit full-time to her business, resulting in the expansion of her product range to include tableware, home fragrance, bedding, gifts, and more. With a central London studio and a dedicated team, Yvonne Ellen continues to infuse her creativity into every aspect of her brand, staying true to her hands-on approach.

Despite her success, Yvonne Ellen remains deeply involved in the creative process. She draws inspiration from her travels, fashion, and the vibrant city of London. Her designs are meticulously hand-painted and later transformed into digital illustrations, ensuring perfection before production. Yvonne Ellen's products have made their way into esteemed retailers like John Lewis, and she takes pride in sharing her designs with others, including her two children. Through effective marketing strategies, she leverages social media platforms to showcase her creations and engages with a growing audience who appreciates her distinctive style.