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houseof is a dynamic company founded by Helen White and Michael Jones in 2019, driven by a passion for creatively engineered lights and a vision for a more sustainable world. Beyond being a lighting brand, houseof aspires to revolutionize how products are designed, consumed, and their impact on the planet. They believe that treating the Earth like home is essential for a brighter future. The brand is built on a set of core values, including thoughtful design, respect for people, and environmental stewardship.

The founders' extensive experience in the retail industry spurred them to create houseof, challenging traditional norms and bringing a fresh perspective to the market. They are dedicated to designing products they would personally use in their homes, ensuring a focus on quality, innovation, and aesthetic appeal. Every decision at houseof revolves around its core values, instilling a sense of purpose and commitment in their business practices.

houseof's approach goes beyond just selling lights; it fosters a community of like-minded individuals who share their values. Customers align with the brand's vision and become part of an inclusive and diverse community that advocates for positive change. The brand's dedication to sustainability is reflected in their sustainably sourced materials, eco-friendly practices, and responsible growth. houseof envisions a world where every light they sell contributes to a collective effort in creating a more conscious and compassionate society.