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Benefit Cosmetics believes that laughter is the ultimate beauty enhancer, and their mission extends beyond makeup to promoting a feel-good experience. Established in 1990, the House of Benefit started its journey with the opening of the first Benefit counter at Henri Bendel in New York City, marking the transformation of the iconic "face place" into Benefit Cosmetics.

The fearless founders of Benefit Cosmetics are the Ford twins, hailing from Indiana. These former farm girls turned successful models and makeup artists ventured to San Francisco in pursuit of a fresh approach to beauty. In a fateful coin toss in 1976, they chose to open a makeup shop, setting the stage for their innovative brand.

Carrying forward the legacy of laughter and fun are Maggie and Annie Ford Danielson, daughters and nieces of Benefit's co-founders, Jean and Jane Ford. Beauty runs in their blood, and the sisters officially joined Benefit in 2008, becoming the Global Beauty Authorities who continue to shape the brand's success.

With over 3,000 Brow Bars and 85 Boutiques, Benefit Cosmetics has painted the world pink. Their presence spans 59 countries across five continents, offering their unique blend of beauty and amusement to customers worldwide. By combining their expertise in makeup and their unwavering commitment to spreading joy, Benefit Cosmetics aims to make everyone feel their most beautiful while having a good time.