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Vilebrequin is a renowned fashion brand that emerged from the vibrant atmosphere of St-Tropez in the 1970s. With a strong emphasis on elegance and casual charm, the brand has become synonymous with vacation style and has successfully passed on its timeless allure from one generation to the next.

Founded in 1971 by Yvette and Fred, Vilebrequin originated as a small store in St-Tropez. Yvette, with her keen eye for fashion, and Fred, driven by his passion for motor racing, joined forces to create a brand that would redefine men's swimwear. Over the years, Vilebrequin has continuously evolved its designs and materials, solidifying its position as a leading luxury swimwear brand.

In recent years, Vilebrequin has expanded its offerings to include a women's line, featuring a wide range of inclusive swimwear options in new fabrics, cuts, shades, and prints. The brand has also demonstrated its commitment to sustainability by incorporating 100% recycled polyester yarn, derived from plastic waste recovered by Mediterranean fishing boats, into their collection. Collaborations with esteemed brands like Off-White have further cemented Vilebrequin's reputation for combining tailored sophistication with bold and counterculture aesthetics.