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HOKA was founded on an unwavering belief that defying doubt and embracing wild ideas could lead to the creation of a shoe that allows people to soar down mountains. Fuelled by this passion, HOKA pushed the boundaries of running shoe design, striving to develop footwear that offers exceptional performance while prioritizing the well-being of the human body.

Today, HOKA crafts gear for a wide range of individuals, from professional runners to beginners, ultra-marathoners to leisurely walkers, and trail enthusiasts to urban explorers. Their products transcend mere performance, enabling movement to become an experience that goes beyond physicality. Each run becomes an opportunity for self-discovery, a chance to let go and find oneself in the act of moving.

At HOKA, they believe in the transformative power of movement and strive to share it with as many people as possible. Their purpose is to inspire and equip individuals to embark on their own journeys, whether on the trails, roads, or sidewalks. So, gear up and join the movement with HOKA, where the magic of movement becomes accessible to all.