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GOOD GOOD is a health-conscious brand founded by individuals deeply concerned about the well-being of their family, friends, and themselves. Their journey began with a quest to find healthier eating options, but they couldn't find products that matched the taste of sugary counterparts on store shelves. Driven by a passion to raise the bar for no-added sugar foods, they set out to create high-quality and naturally derived sweeteners as substitutes for sugar.

Initially, GOOD GOOD focused on producing natural sweeteners, including stevia drops and tabletop erythritol and stevia blend. However, drawing inspiration from their heritage, they ventured into making jams in their kitchen, skillfully using stevia and erythritol as sugar replacements. This experimentation led to the creation of their beloved GOOD GOOD jam.

As the brand evolved, it expanded its offerings beyond stevia drops, embracing innovation and a commitment to maintaining the highest taste and health standards. Through relentless trials, tests, and out-of-the-box thinking, GOOD GOOD's product range grew exponentially, and they now offer a diverse selection of no-added sugar products. Their dedication has led to widespread success, with products available in over 10,000 stores worldwide. Throughout their journey, GOOD GOOD remains true to its core values of crafting the best tasting and healthy alternatives to conventional sugary products.