APL (Athletic Propulsion Labs®) was founded in 2009 by identical twins Adam and Ryan Goldston in Los Angeles. Drawing on their experience as former collegiate athletes, they aimed to create innovative products that combine luxury and performance. Today, APL is a globally recognized leader in athletic footwear and apparel for both men and women, renowned for its cutting-edge technology and commitment to innovation.
APL's success stems from its groundbreaking products and patented technologies. The introduction of the Concept 1 basketball shoe, featuring the revolutionary Load N' Launch® technology, gained significant attention, becoming the first shoe banned by the NBA due to its competitive advantage. In 2014, APL pioneered the "luxury performance segment" of the athletic footwear market by launching running and training shoes. These products have earned APL a strong presence in over 300 luxury retailers worldwide, including prestigious names like Bergdorf Goodman, Neiman Marcus, and Saks Fifth Avenue.
Adam and Ryan Goldston's entrepreneurial achievements have been widely recognized. They have been honored at the White House as part of the Empact 100, highlighting the top young entrepreneurs in the United States. Forbes named them to the 30 Under 30 list in the Retail & Ecommerce category, while the Council of Fashion Designers of America (CFDA) inducted them as members. APL has received accolades for its innovative approach, including being named "One of the Five Best New Sportswear Brands in the World" by ISPO. The Goldston twins' contributions have positioned APL as a leading force in the athletic footwear industry, combining technology, design, and performance.