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Since 2011 we have defined a modern approach to equestrian style, in and out of the ring.

Asmar Equestrian redefined riding apparel, extending the equestrian lifestyle to all areas of a rider's life. From outerwear and technical tops to show apparel, Italian leather handbags and accessories, our mission is to empower you to feel confident and prepared with stylish clothes that are made for the way you move.

Behind the brand is founder Noel Asmar, a self-taught designer with an innate sense of fashion, an eye for timeless style and a lifelong love of horses. Noel has won numerous accolades within the fashion and equestrian industries, been honored for her innovations, and earned the respect and affection of riders around the globe.

Our undying passion for the horse is what unites us, but what drives us is our commitment to riders. Every decision, from fabric to fit to how we communicate, comes down to what works best for equestrians. We understand how you move and how you spend your day, and reach you right where you are. We sell directly to you so we can hear directly from you, getting feedback to adjust our designs and create collections that help riders shine their brightest.

If riding has taught us anything, it's to have courage and to keep striving for better. As we looked to the future we realized sustainability was non-negotiable, if we're going to continue to do the sport we love, care for our equine partners, and spend time in nature. That means choosing sustainable materials, cutting out waste and keeping a finger on every part of our supply chain. We only want to bring beauty into this world, not excess, and this is the best way we can do that.