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The Turtle Wax story began in 1946 with the introduction of the first-ever bottled car wax. Today, after over 75 years, Turtle Wax remains a beloved car care brand and continues to dominate the auto appearance category as the leading brand in spray wax, compounds, scratch removers, carpet care, bug removers, and headlight restoration, holding the position of No. 1* seller.
With a presence in over 120 countries, the Turtle Wax brand resonates globally, yet its roots and core values remain deeply connected to its hometown of Chicago. The brand's commitment to award-winning innovation remains unwavering, as it continues to develop cutting-edge products that meet the evolving needs of car enthusiasts worldwide.