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Priya & Peanut is a brand that specializes in sensory baby toys and products. They offer a range of award-winning sensory baby toys, sensory boxes, and sensory flashcards designed for newborn babies. The brand focuses on providing high-contrast sensory items that newborns love, and their products are created with input from parents, catering to the needs of both babies and caregivers. They take pride in being a brand made by parents, for parents, which likely contributes to their popularity among families looking for quality baby products.