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LOVELOX London was founded with a mission to bring greater meaning to gifting. Co-founded by James Bishton, the company believes in the power of personalized gifts, recognizing that a bespoke locket from LOVELOX can convey thought, love, and sentiment in a way that surpasses off-the-shelf items. With a rich heritage dating back to 1887 in Birmingham's historic Jewellery Quarter, LOVELOX is a family company with over 100 years of experience in the industry.
The dynamic landscape of the jewelry industry has driven LOVELOX to continually adapt and cater to the evolving needs and buying habits of its customers. By blending technology with traditional craftsmanship, LOVELOX offers a seamless and personalized experience. Users can explore a curated selection of exquisite, high-quality lockets and customize them in real-time, enabling them to preview their creations before making a smooth mobile-optimized transaction.
Responsibility and sustainability are core values at LOVELOX. They are proud to partner with a family-owned factory in Thailand that shares their commitment to high standards and ethical practices. LOVELOX understands the importance of knowing the origins of their products and ensures that fashion should never come at the expense of welfare or sustainability.