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Choosy \ chü-zÄ \ (adjective): fastidiously selective
We pick ingredients our bodies love. Wherever possible, we let them flourish by minimising processing with a gentle bake, or by leaving them raw.
That means our bodies get the best version of each ingredient, with the nutrients undisturbed.
Indulge \ uhn-duhlj \ (verb): to yield to or satisfy (a desire); give oneself up to
We only use ingredients we love to eat. To eat clean, healthy, food filled with potential every day, it has to be a pleasure. Our dark art is tricking our palates into thinking what we're eating is naughty.
Keto \ key-toe \ (noun): low carb | high fat
Keto or not, ingredients can energise, or make us sluggish. Ingredients inspire, or make us irritated. For us, eating keto is about feeling amazing, physically and mentally - you won't hear us use the word diet. That means clean keto: near zero carbs, good fats, and mostly plants.