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NOV8 is a British sportswear brand founded in 2003 in the Lake District, known for designing innovative footwear, apparel, and equipment for running, hiking, and fitness training. Built on a philosophy that values the natural connection between the athlete and the environment, the brand focuses on creating lightweight, functional products that enhance performance without unnecessary complexity.

The company aims to empower both physical and mental fitness by helping athletes achieve a state of “flow,” where they can perform at their best with focus and ease. Its product range spans trail running, gym training, and outdoor activities, and is developed through real-world testing on diverse terrains, from mountains to extreme environments.

With a strong emphasis on innovation, durability, and grip, INOV8 has built a global reputation among athletes and outdoor enthusiasts. Headquartered in the UK and operating in over 60 countries, the brand continues to evolve while staying true to its roots in performance-driven design and adventure.