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The brand is founded in Chicago by Henry Williamson Gossard, a textile representative. Inspired by the corset worn on stage by French actress Sarah Bernhardt, Gossard introduces corsetry fashion to the United States. In the years that follow, Gossard corsets are exported worldwide, placing the brand at the forefront of fashion.
Gossard opens an office in London to expand internationally. Leaving Prohibition-era America behind, the brand evolves into a British lingerie house that combines the tradition and innovation of corsetry.
After 125 years, we continue to stand as a leading name in the world of lingerie, defined by exceptional craftsmanship, refined detailing and the finest materials. From impeccably supportive everyday silhouettes to exquisitely designed statement pieces for special occasions, each creation reflects our dedication to innovation, elegance and uncompromising quality.