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Burton is a brand that is deeply committed to snowboarding and the outdoors, with a strong sense of purpose. Their focus is on creating a positive impact on the people, planet, and sport through their products and actions.
The company was founded by Jake Burton in 1977 in a Vermont barn, and his passion for snowboarding lives on in the company's dedication to the sport. The Burton team, comprised of world champions, innovators, and leaders in the industry, not only provide feedback on products but also embody the Burton lifestyle through their travels and experiences.
Sustainability is also a key value at Burton, as they strive to be as respected for their environmental and social impact as they are for their products. Through their product, community, and culture, Burton has driven innovation and progress for over four decades, and is committed to continuing that journey for years to come.