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Think Sideways isn't a slogan, it's a way to move through the world. An approach that doesn't settle for expected and deliberately rethinks "normal" and "logical". It's not easy, but it's in our DNA to push for new, better, and unique. Always with our team at the center, helping us to lead the way to something just a little better.

We've been breaking the rules since day one. We're always pushing forward our engineers, designers, and factories to do what's never been done. That's how you earn multiple design patents in a 400-year-old industry. Forget boring. While others churn out cookie-cutter watches, we build gear that fits your needs, your wants, and your vibe, because you stand for something different.

At Nixon, culture thrives on curiosity and originality. We encourage free thinking, question the expected, and welcome creative problem solving. Thinking Sideways means building a space where creativity leads, people grow, and the unexpected is always welcome.