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By 1950, New Era was the only independent cap maker supplying caps to big league baseball teams. Its impressive roster of clients included many of the 16 teams at the time like the Brooklyn Dodgers®, Cincinnati Reds®, Cleveland Indians® and Detroit Tigers®. In 1954, Harold designed New Eraâs fitted 59FIFTY style cap, giving it a more contemporary look.
Looking back at our first 100 years, we recognize one thing, and that is we are just getting started. We have weathered highs and lows, always focused on quality and great storytelling.
In 2020 we renewed our commitment to making great products, building strong relationships and changing the game in the worlds sport and culture. With the Iconic 59FIFTY as our base, we will bring exciting new product and experiences to life globally and as always authentically.