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ATHENA is 100% dedicated to championing athletic woman.ATHENA recognises the biological differences of women, and these differences need to be reflected in products designed to improve physical performance. While Protein is our cornerstone our difference is our +Factor. The +Factor is the pairing of ingredients specifically designed to support womenâs health and performance, like Iron, Calcium or Electrolytes. ATHENA has been developed with female professional athletes and expert sports dieticians and endorsed by athletes from everyday to elite levels. Athena is by female athletes, for athletic women.